Every month we take a city and an industry and measure every public-facing website in it — the same signals, the same week, the same scoring. The result is a ranked picture of who AI tools can find, understand, and trust in that market. Any business in it, or any agency representing one, can buy the study.
Who this is for
Probably not for you if: your market has not been measured yet. Tell us the city and industry and we will schedule it — requested markets go to the front of the queue.
Each study covers one city and one industry. New markets publish continuously.
Eight breakfast restaurants along the West Chicago corridor, all scored. Trust is empty ground here — the market’s weakest pillar sits at a median of zero.
Seven bakeries in the market list, six scored. A market that builds decent websites and then says almost nothing on them.
Fourteen pool-service companies, all scored. A 56-point spread between the strongest and weakest site — Trust is the wide-open stage.
New markets publish continuously — several city and industry combinations a month. If yours is not here yet, ask for it. Requested markets go to the front of the queue.
The study measures every public-facing website in the market, which includes yours whether you buy it or not. Your competitors can read your score in it. The only question is whether you get to read it too.
Self-assessment is useless and agency dashboards measure different things for different clients. Here, every business in the market ran the same battery in the same week. The comparison is the product.
In almost every market we measure, a handful of signals are missing from nearly every site. Those are worth real score movement for a few hours of work — and they close fast once one operator notices.
Delivered as a PDF report, an interactive dashboard, and the scored dataset. No login, no platform, nothing to subscribe to in order to read it.
Every scored business in the market ranked on overall score, with the six pillar scores behind each one. You see exactly who is ahead of you and by how much.
The complete signal-by-business matrix as a spreadsheet you keep outright. Sort it, filter it, re-cut it, put it straight into a pitch.
Distribution and percentile bands, human-facing versus machine-facing readiness, and where the market as a whole is exposed.
The specific signals almost nobody in the market has bothered with, ranked by how cheaply they can be claimed.
Who was included, who could not be scored and why, and what the study deliberately does not claim. Coverage limits are printed, not buried.
A searchable, sortable HTML view of the whole dataset that opens in a browser. Useful in a meeting; useful in a pitch.
The report tells you where you stand. The subscription tells you what to do about it, then re-measures to check whether it worked.
One market, one wave. Yours to keep.
one-time, single market
Four waves a year, plus the playbook for beating your market.
per year — 4 quarterly waves + the playbook
Both prices cover one market. An agency or multi-location operator buying several markets is a different conversation — book a call and we will price the set.
A city and an industry, chosen from the request queue and from markets where AI answers are already shaping who gets called.
Every public-facing business in that market, built from listings, directories and live AI queries — including the operators nobody was watching.
The full signal battery run against every site inside a single fieldwork week, so the comparison is fair rather than staggered.
The study goes on sale to anyone in the market. Subscribers get the next three waves and can see exactly what moved.
Yes. A syndicated study is sold to anyone in the market who wants it, and the price is low precisely because it is shared. If you want a study nobody else can read, that is a commissioned engagement — exclusive for twelve months, scoped and quoted separately.
If you have a public-facing website in the market being measured, almost certainly yes. The list is the market, not a sample of volunteers. The study page for each market lists every business measured.
The report is the market: rankings, signals, gaps. The subscription adds three more quarterly waves so you can see movement, plus an improvement action plan and tracker built against your own website — every gap on your site, what each fix is worth in points, and the order to do them in.
No, and the report says so in as many words. The score describes a public website, not the quality of the work behind it. Some of the best operators in a market score badly because nobody ever told them their site was invisible to an AI assistant.
Each study states its fieldwork window on the cover. Figures describe that window and will change as sites change, which is the reason the subscription re-measures quarterly rather than selling you a number once.
The report is licensed to a single subscriber, who may use the metrics in their own marketing and strategy. Redistribution or resale is not permitted. Agencies serving several clients in one market should buy an agency licence — ask, and we will price it.
Request it. Markets with requests behind them get scheduled first, and we run several city and industry combinations every month.
Tell us what to measure. Requested markets get scheduled first, and we will email you when yours is published.
Commissioned market studies are still available: a market of your choosing, scoped to whatever depth you need, exclusive to you for twelve months and never sold to another business in that market. These are quoted rather than priced, because a study of six operators in one city and a study of ninety across four metros are not the same piece of work. Book a call and we will scope it and hold the number.
A quick read on your own website in about a minute. No market context, but no cost either.
Check My ScoreThe same battery run on your site against competitors you name, interpreted by a person, with a walk-through call.
See the AuditA study is a point in time. Watch keeps you and a named competitor set under observation every month.
See Monthly WatchThat is the point. A syndicated study is sold to everyone in the market. The advantage goes to whoever acts on it first, not whoever owns a copy.
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